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The coastal town of Vrbnik on a rock above the sea, Krk Island in Croatia
Places with character

The 10 most beautiful coastal towns in Croatia to buy property

Hundreds of islands, plus coastal towns from Istria to South Dalmatia - you do not have to look far for beautiful places in Croatia. The more interesting question is this: which coastal towns are not just beautiful, but also a good long-term choice as a property location? This selection presents ten towns from Istria to Central Dalmatia - with the character of each place, a look at the market and the current prices per square metre from the Panorama Scouting study on property prices in Croatia, based on 7,248 analysed listings.

1. Rovinj - the picture postcard of Istria

Approx. 5,560 EUR/m² Istria

The old town on what was once an island, the bell tower of St Euphemia above colourful facades, fishing boats in the harbour: Rovinj is the town you see on most Istria cover photos. Its Venetian past shapes every lane, and there is a lively restaurant scene and the islands of the archipelago just offshore.

Rovinj has led the Istrian property market for years - supply in and around the old town is scarce and international demand is high. Buyers here pay an average of approx. 5,560 EUR/m², well above the Istrian average of approx. 4,350 EUR/m², but in return get one of the most stable locations in the country in terms of value. All listings: Property in Rovinj.

Old town of Rovinj by the sea in Istria
Rovinj - the most expensive and most sought-after town in Istria

2. Porec - the lively riviera with the UNESCO basilica

Approx. 4,060 EUR/m² Istria

Porec is the liveliest town on Istria's west coast - and a town with 2,000 years of history. The Euphrasian Basilica with its Byzantine mosaics is a UNESCO World Heritage Site, and in front of it a riviera of promenades, beaches and marinas stretches for many kilometres to the north and south.

For buyers, the Porec market offers an unusually wide choice: from flats near the beach to new-build villas in the flat surrounding countryside and country houses in the villages of the hinterland. At an average of approx. 4,060 EUR/m², the area is just below the Istrian average - noticeably below Rovinj, but with similarly good infrastructure and the same short journey. All listings: Property in Porec.

3. Labin and Rabac - artists' town meets bathing bay

Approx. 3,840 EUR/m² Istria

Two in one on the quieter east coast of Istria: up on the hill the medieval town of Labin, a former mining town that has become an artists' town with galleries and studios - down below Rabac, once a tiny fishing village, today a harbour town with pebble bays whose water is among the clearest in all of Istria.

In terms of price, the area is one of the most attractive ways into the peninsula: at an average of approx. 3,840 EUR/m², a square metre here costs around 30% less than in Rovinj. If you love Istria but can do without the bustle of the west coast, you will find houses on the east coast with sea views over Kvarner Bay at prices that are hard to find west of Pula. All listings: Property in Labin and Rabac.

4. Vrbnik - the clifftop village on Krk Island

Bridge to Krk Island in Kvarner Bay in Croatia
The Krk Bridge links the island directly to the mainland
Krk Island approx. 4,730 EUR/m² Kvarner Bay

The stone houses of Vrbnik crowd together on a rock almost 50 metres above the sea - one of the most spectacular sights on the Croatian coast. The town is home to the white wine Zlahtina, whose vineyards stretch across the fertile plain behind the little town. Narrow lanes, a small bathing bay below the rock and the view across the Velebit Channel make up its charm.

At an average of approx. 4,730 EUR/m², Krk Island is one of the more expensive locations in Kvarner Bay - no surprise, as it is linked directly to the mainland by the bridge, making it the easiest island in Croatia to reach: no ferry timetable, no waiting. All listings: Property on Krk Island.

5. Crikvenica - the riviera with fair prices

Approx. 3,980 EUR/m² Kvarner Bay

Crikvenica has a long tradition as a spa and seaside resort: a riviera several kilometres long with a beach promenade, a view of Krk Island opposite and a mild climate that attracted visitors as far back as the Habsburg era. Together with the neighbouring villages of Selce and Dramalj, it forms a continuously lively stretch of coast that does not die out outside the season either.

At an average of approx. 3,980 EUR/m², Crikvenica is one of the cheapest towns on this list - with a driving time of only approx. 5 to 6 hours from Munich or Vienna and a short distance to the Krk Bridge and Rijeka Airport. In other words, you get a lot of coast for your money here, and a weekend on the Adriatic remains realistic. All listings: Property in Crikvenica.

View over Crikvenica to the sea in Kvarner Bay
Crikvenica with a view of Krk Island

6. Zadar - Roman Forum and the most beautiful sunset

Approx. 4,170 EUR/m² North Dalmatia

Zadar wears its 3,000 years of history with remarkable ease: on the old town peninsula, the Roman Forum and Romanesque churches sit next to cafes and boutiques, and on the waterfront the Sea Organ and the light installation Greeting to the Sun play. Alfred Hitchcock once said that Zadar had the most beautiful sunset in the world.

As a lively university and airport city, Zadar works all year round - a point in its favour for anyone who wants to use their property in winter too or let it long term. At an average of approx. 4,170 EUR/m², the city is above the North Dalmatian average of approx. 3,910 EUR/m², but remains well below the hotspots further south. All listings: Property in Zadar.

7. Primosten and Rogoznica - old town island and villa coast

Area approx. 4,390 EUR/m² North Dalmatia

Like Rovinj, Primosten grew up on an island that was later joined to the mainland - today the old town juts out into the Adriatic as a round cluster of houses, with beaches on both sides and the famous stony vineyards of the Babic grape. A few kilometres to the south lies Rogoznica with its sheltered bay and Marina Frapa, one of the most modern marinas on the Adriatic.

The area has become the most expensive in North Dalmatia: in recent years, many modern luxury villas with pools and sea views have been built between Primosten, Razanj and Sevid, pushing the average up to approx. 4,390 EUR/m². In return, you get old town scenery, beaches and new-build quality in one place like almost nowhere else on the coast. All listings: Property in Primosten / Rogoznica.

8. Trogir and Ciovo - UNESCO World Heritage with an island attached

Approx. 3,960 EUR/m² Central Dalmatia

The whole old town of Trogir is a UNESCO World Heritage Site - a stone labyrinth of Romanesque churches, Renaissance palaces and the Cathedral of St Lawrence, built on a small island between the mainland and Ciovo Island. Split Airport is only a few kilometres away.

What makes it particularly interesting for buyers is the combination with Ciovo: over the bridge from Trogir you reach bathing bays and a large choice of new flats and houses. At an average of approx. 3,960 EUR/m², the area is one of the cheapest in Central Dalmatia - thanks to the brisk building activity, supply is larger than in most old towns. All listings: Property on Ciovo Island and in Trogir.

9. Sutivan - the quiet harbour town on Brac

Brac Island approx. 4,350 EUR/m² Central Dalmatia

Sutivan lies on the north-western tip of Brac Island: a small harbour town with houses built of pale Brac stone, a palm-lined riva and bathing bays within walking distance. Unlike the well-known hotspots, Sutivan has kept its village rhythm - the ferry from Split docks in Supetar only a few kilometres away, and the same island offers the famous Zlatni Rat beach near Bol and the Vidova Gora viewpoint.

At an average of approx. 4,350 EUR/m², Brac Island sits in the middle of the Central Dalmatian range - somewhat below neighbouring Hvar, but with similarly high-quality buildings. If you are looking for island life without a glamour premium, Sutivan is the place. All listings: Property on Brac Island.

Zlatni Rat beach on Brac Island in Croatia
Zlatni Rat near Bol - the famous landmark of Brac Island

10. Hvar Town - glamour on the sunshine island

Monastery by the sea on Hvar Island in Dalmatia
Hvar Island - monasteries, bays and the most hours of sunshine
Hvar Island approx. 4,580 EUR/m² Central Dalmatia

Hvar Town is the most glamorous place among Croatia's islands: the large Renaissance square with the cathedral, the Spanish fortress above the harbour, yachts along the riva and, just offshore, the Pakleni Islands with their bathing bays. The island is one of the sunniest places on the Adriatic, and lavender fields and vineyards shape the hinterland.

The market reflects its reputation: at an average of approx. 4,580 EUR/m², Hvar Island is above the Central Dalmatian average, and houses there reach approx. 4,620 EUR/m² on average. In return, rents in the season are among the highest in the country - if you have the budget, there are few better places to let. All listings: Property on Hvar Island.

All 10 towns at a glance

TownRegionPrice 2026What makes it special
RovinjIstriaapprox. 5,560 EUR/m²Venetian old town, archipelago, shortest journey
PorecIstriaapprox. 4,060 EUR/m²UNESCO basilica, long riviera, varied market
Labin / RabacIstriaapprox. 3,840 EUR/m²Artists' town and pebble bays, affordable way into Istria
Vrbnik (Krk Island)Kvarner BayIsland approx. 4,730 EUR/m²Clifftop village above the sea, island with a bridge
CrikvenicaKvarner Bayapprox. 3,980 EUR/m²Long riviera, fair prices, lively all year
ZadarNorth Dalmatiaapprox. 4,170 EUR/m²Roman Forum, Sea Organ, airport
Primosten / RogoznicaNorth DalmatiaArea approx. 4,390 EUR/m²Old town island, Marina Frapa, modern villas
Trogir / CiovoCentral Dalmatiaapprox. 3,960 EUR/m²UNESCO old town, close to the airport, large supply
Sutivan (Brac Island)Central DalmatiaIsland approx. 4,350 EUR/m²Quiet harbour town, Brac stone, close to the ferry
Hvar TownCentral DalmatiaIsland approx. 4,580 EUR/m²Glamour, Pakleni Islands, highest rents

All prices: Panorama Scouting study on property prices in Croatia 2026, based on 7,248 listings in the coastal regions. For islands, the figure refers to the whole island or small region.

And the famous names?

Opatija, Dubrovnik, Bol or the old town of Rab would have deserved a place on the list too - they are among the best-known destinations in the country, but some are in a price league of their own or are covered in detail on our region pages: Opatija (approx. 4,990 EUR/m²), Dubrovnik (approx. 6,680 EUR/m²), Rab Island (approx. 3,380 EUR/m²) and Sibenik with its UNESCO cathedral. For an overview of the regions themselves, see our comparison Istria, Kvarner Bay or Dalmatia.

Bringing beauty and budget together

How to read the list as a buyer

The rule of thumb for these ten towns: the more famous the skyline, the scarcer the supply and the higher the price. If you love the setting but are flexible, buy in the second row behind the stars - Porec or the east coast near Labin instead of Rovinj, Brac instead of Hvar. You keep the view of the same sea, while the entry price drops noticeably. And a second tip from experience: the prices are averages for each town - what matters in the end is always the individual property, its location and its condition. Our page on property prices in Croatia shows exactly what the location is worth: right by the sea costs approx. 16% more on average, sea views approx. 9%.

Frequently asked questions about the coastal towns

Which beautiful coastal town is the cheapest?

From this selection, Labin/Rabac at an average of approx. 3,840 EUR/m², Trogir with Ciovo Island at approx. 3,960 EUR/m² and Crikvenica at approx. 3,980 EUR/m² come out on top - all three below the coastal average of approx. 4,180 EUR/m².

Which coastal town is the most expensive?

From this selection, Rovinj leads at an average of approx. 5,560 EUR/m², and as much as approx. 5,880 EUR/m² for flats. It is followed by Krk Island at approx. 4,730 EUR/m². Nationwide, Dubrovnik remains the most expensive address at approx. 6,680 EUR/m².

Which towns can you reach fastest by car?

Rovinj, Porec, Labin/Rabac, Vrbnik and Crikvenica are approx. 5 to 6 hours' drive from Munich or Vienna - Krk Island can be reached over the bridge without a ferry. Zadar is approx. 7 to 8 hours away, Trogir and the ferries to Brac and Hvar approx. 9 to 10 hours.

Where does buying to let make the most sense?

Hvar Town and Rovinj achieve the highest rents with international demand. However, towns such as Crikvenica, Labin/Rabac or Trogir with Ciovo often offer a better ratio of purchase price to rental income - more moderate entry prices with solid, recurring demand from Central Europe.

Is your town on the list?

In all ten towns and the surrounding regions, Panorama Scouting offers over 1,500 houses and villas, flats and plots - all with sea views or right by the sea. Tell us which town appeals to you, and we will show you the right listings.

Enquire without obligation

Price source: Panorama Scouting, study on property prices in Croatia 2026 (based on 7,248 listings in the coastal regions, 0-20 km from the sea). Driving times are guide values without breaks or traffic jams.